Overview
YSL Beauté is all about luxury, so all items we propose to this brand must be of the utmost quality. Their branding, which is simple, is also rooted in edginess and has a cool factor. Merch we’ve created to exude their brand personality has included stainless steel cocktail shakers, reusable whiskey rocks, oversized heavyweight boxy t-shirts, and tonal-printed items. Always on the pulse of trends, we created belt bags for a PR activation before they were mainstream and seen on Millenials in every metropolitan city.